Social Media and just how the film industry is taking advantage of it, is something many did not see coming, from being one of the best tactics they’ve nailed down in creating anticipation and hype of a movie nearly a year in advance to cutting the cost of advertising and fueling constant communication because let us be honest the days of buying billboards and print ads are long gone or at least have faded away and the viral social media campaigns are becoming the new and best marketing strategy for the movie/film business.
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